Gov. Evers and the Milwaukee Bucks launch new initiative aimed at combating intimate partner violence

In observation of Domestic Violence Awareness Month, Governor Tony Evers and the Milwaukee Bucks have launched a new initiative aimed at raising awareness and combating intimate partner violence across Wisconsin. The “Real Love is Respect” campaign, backed by a $200,000 investment from the state, seeks to educate Wisconsinites on identifying signs of abuse, fostering healthy relationships, and connecting individuals in need with supportive resources.

The announcement comes on the heels of alarming statewide statistics. In 2024, Wisconsin recorded 99 domestic violence-related deaths, setting a heartbreaking new record according to End Domestic Abuse Wisconsin. Furthermore, state data indicates that intimate partner violence was a contributing factor in over 53 percent of female homicide cases in Wisconsin that same year.

The campaign emphasizes that relationship abuse extends beyond physical violence, encompassing non-physical behaviors such as threats, intimidation, financial control, monitoring, isolation, emotional abuse, and stalking. Through public messaging, digital advertising, and targeted outreach, the initiative works to promote trust, open communication, and independence in romantic relationships, while reducing the social stigma surrounding seeking help.

As part of the rollout, the Milwaukee Bucks will feature the campaign during a dedicated game night takeover at Fiserv Forum on October 26. The initiative builds upon ongoing state efforts to address violence, including funding for victim services and public safety programs overseen by the Wisconsin Department of Health Services and the Wisconsin Office of Violence Prevention.